Online | 50H Art of a Yoga Business with Liz Ehenecker
2025 | June 13 - July 13
2025 | June 13 - July 13
2025 | June 13 - July 13
The Art of a Yoga Business is a comprehensive training program designed to help yoga teachers build a thriving and sustainable yoga business. It is tailored for graduates of a 200-hour and/or 300-hour Yoga Teacher Training (YTT).
Through a blend of strategy, mindset coaching, and personalized guidance, you'll learn how to grow your brand, attract ideal clients, and create a meaningful online or offline presence. Whether you're just starting out or seeking expansion, this program empowers you with the tools and confidence to turn your passion for yoga into a successful career.
We will begin the Business of Yoga training with an intensive weekend (Friday 4 PM - Sunday 5 PM, European time zone) focused on building foundational strategies for your yoga business. During this time, we’ll cover key theoretical concepts and actionable strategies to kickstart your journey.
After the initial weekend, you’ll continue developing your business with ongoing support throughout the month, along with your own PDF workbook. We will hold live sessions every Wednesday to track your progress, troubleshoot challenges, and refine your approach. These sessions will also provide an opportunity to connect with fellow participants, exchange ideas, and receive feedback. If you’re unable to attend live, recordings will be available to catch up at your own pace. Additionally, you’ll be paired with an accountability buddy for support and feedback, ensuring you always have someone to work through the material with between sessions.
Business Practices & Rituals:
Daily Business Reflection & Journaling
Visualization and Intention-Setting for Business Growth
Strategic Planning for Offers and Marketing
Mindfulness and Stress Management Techniques for Entrepreneurs
Theoretical Sessions:
Business Foundations: Understanding your niche, audience, and purpose.
Branding & Marketing: Building a strong personal brand and effective marketing strategies.
Creating Offers: Designing impactful classes, workshops, and retreats that resonate with your clients.
Building Sustainable Revenue: Developing multiple income streams for stability and scalability.
Sales & Client Relationships: Authentic sales techniques and client nurturing.
Authentic Communication: Building trust with clients through clear, authentic messaging.
Social Media & Online Presence: Leveraging social media for growth and engagement.
Tech Tools & Automation: Essential platforms and tools to streamline your business.
Practical Sessions with Buddy and Community Support:
Create Your Signature Offer: Develop a unique yoga program, class, or workshop based on your business goals.
Craft Your Online Presence: Work on one channel, such as your website, social media profiles, or marketing materials, with feedback from your buddy.
Design Your Product Ladder: Create a product or service ladder that includes offerings at various price points, designed to engage clients at different stages of their journey.
Collaborative Feedback: Share your progress with your buddy and the group, refine your business approach, and support each other through constructive feedback.
Benefits:
A clear vision and actionable plan for building and growing your yoga business.
A unique product ladder that fosters sustainable, long-term client relationships.
Confidence in selling your services authentically and effectively.
Marketing strategies that align with your values and resonate with your audience.
Knowledge of generating consistent income through multiple revenue streams.
Practical experience in creating new offers and services.
A supportive community and mentor to help you stay accountable and motivated.
Tools to manage your time, energy, and business effectively.
Prerequisites:
200-hour or 300-hour YTT
Access to Zoom
A phone for recording
*Manual included
Schedule:
European Time Zone (GMT+2)
Intensive Weekend
Friday, June 13: 4:00 PM - 7:00 PM
Saturday, June 14: 9:00 AM - 5:00 PM
Sunday, June 15: 9:00 AM - 5:00 PM
Live Sessions:
Wednesday, June 18: 6:00 PM - 8:00 PM
Wednesday, June 25: 6:00 PM - 8:00 PM
Wednesday, July 9: 6:00 PM - 8:00 PM
Certification:
This course is Yoga Alliance certified.
Attending this training also assists your journey on the RA Student Path.
DATES & TIMES
2025 | June 13 - July 13 | Part-time & Online
PRICES
Regular price: $390 USD
Bundle price for 3 trainings: $1.050 USD
*50H Art of Teaching
*50H Art of Facilitation
*50H Art of a Yoga Business
LOCATION
Online
ABOUT LIZ
Liz Ehrenecker is a passionate yoga teacher and mentor dedicated to helping fellow yogis build successful and fulfilling yoga businesses. Since starting her yoga journey, she has cultivated a deep understanding of not only the physical and spiritual aspects of yoga but also the business strategies needed to thrive in this industry.
With years of experience running her own yoga business, she understands the challenges that come with growing a brand and attracting clients. This is why she founded the Business of Yoga Academy—to empower yoga teachers with the knowledge, tools, and confidence to turn their passion into a sustainable career. In addition to teaching yoga classes and workshops, she dedicates her time to mentoring teachers, helping them discover their unique voice, create impactful offerings, and build long-term relationships with their clients.
She believes that teaching yoga goes beyond the mat—it’s about creating a business that reflects who you are and the values you hold. Her mission is to support yoga professionals in realizing their potential and achieving their business goals while staying true to themselves.